Lesson learned?

CBS launched a new app this week that allows “citizen journalists” to upload photos from their iPhones to CBSeyemobile.com. The site that was meant to be a way for people to report on news going on around them, but has yielded unexpected results. Instead of newsworthy images most of what I found was photos of people’s kids and pets. Even more interesting, AdAge and Buzzfeed (WARNING: contains partial nudity) have articles about NSFW content being published. The site supposedly has a moderator for the comments and photos uploaded, but things are still slipping through. This is an interesting case where a large company has embraced new technology and the end product is something that potentially could harm how their brand is perceived.