This morning I attended a seminar on purpose driven brands that was put on by the University of Cincinnati college of business.  It had great speakers such as Dr. Nancy Zimpher, the president of UC, the Keynote speaker was Jim Stengel who is the Global Marketing Officer of P&G, and a panel discussion by Dr. Fritz Russ (Dept. of Marketing for UC), Ms. Kathy Selker, CEO of Northlich, Jim Sluzewski, VP for corporate communications for Macy’s, Walter Solomon, VP and CGO for Ashland, and finally Dr. Chris Allen, professor of marketing at UC.  I found Jim Stengel’s insights into creating a purpose driven brand to be refreshing, and well done.  It wasn’t earth shattering, as I have learned much of this before, but it did put in in perspective from P&G’s point of view by sharing anecdotal stories of P&G Brands.

Some of the main points from Jim included: Read the rest of this entry »