Tim Burke, Founder and President of Electronic Art, was named chair of the PR & Marketing Committee for the Digital Signage Association on May 5, in Las Vegas, during a board meeting prior to the 2009 KioskCom Self Service Expo.

In this role, Burke plans to provide marketing and PR guidance to promote the awareness of the industry association and increase membership. He expects to work with other association committees to help them achieve their missions as well.

“Marketing is one of my key strengths. I’ll help drive awareness through social media, trade shows and other events with attendees that consume digital signage,” Burke said.

Burke’s first goal is to get the DSA involved with the Cincinnati Digital Non-Conference to be held on Sept. 24 – 25, which provides a targeted audience for the DSA to provide education and drive awareness of the association. He will also encourage involvement in the Digital Signage Expo and other events that serve to educate agencies, media and IT professionals, architects, and property management firms about digital signage.

DSA members are some of the most prominent and respected suppliers in the digital signage industry. Other committee chairpersons were named at the board meeting, including Margot Myers of the Platt Retail Institute, the chair of the Education & Certification committee, and Greg Masingill of Seneca Data, the chair of the Membership committee.

“Our industry has grown tremendously in the past three years and is expected to double in size by 2012. I want to help lead the organization meet its mission and play a role in that industry growth,” Burke said.

For more information about Electronic Art, contact Tim Burke at (513) 321-1771 or tburke@electronicart.com, or visit www.ElectronicArt.com.

About the Digital Signage Association

The purpose of the Digital Signage Association (DSA) is to accelerate the growth and advance the excellence of digital signage deployments worldwide. The DSA strives to help those deploying digital signage solutions be as successful as possible. The Association is built on three pillars: advocacy, education and networking. For more information, visit http://www.digitalsignageassociation.com.

About Electronic Art

Electronic Art (www.ElectronicArt.com) is a Cincinnati-based interactive agency specializing in kiosks and digital signage as well as many related online services. Originally founded in 1998 and incorporated in 2002, Electronic Art began primarily as a Web studio offering high end custom programming, ecommerce, and design. Electronic Art provides custom solutions for many industries in kiosks, digital signage and website development. Sales of kiosk and digital signage hardware allow for a complete solution from one vendor, and an onsite IT staff handles build, integration and support needs.

This morning I attended a seminar on purpose driven brands that was put on by the University of Cincinnati college of business.  It had great speakers such as Dr. Nancy Zimpher, the president of UC, the Keynote speaker was Jim Stengel who is the Global Marketing Officer of P&G, and a panel discussion by Dr. Fritz Russ (Dept. of Marketing for UC), Ms. Kathy Selker, CEO of Northlich, Jim Sluzewski, VP for corporate communications for Macy’s, Walter Solomon, VP and CGO for Ashland, and finally Dr. Chris Allen, professor of marketing at UC.  I found Jim Stengel’s insights into creating a purpose driven brand to be refreshing, and well done.  It wasn’t earth shattering, as I have learned much of this before, but it did put in in perspective from P&G’s point of view by sharing anecdotal stories of P&G Brands.

Some of the main points from Jim included: Read the rest of this entry »

$499 audio cables. Guaranteed to make you $499 poorer.

‘Audiophiles’ can’t tell the difference between high-end cables and coat hangers

Musing late yesterday afternoon about some very interesting application possibilities involving geolocation technology (location-based services), and  I had that hair-raising moment when I realized how much creepy potential lies therein (hey, I read Orwell’s 1984…). There’s something comforting about being able to drop off of everyone’s radar if you choose to do so. So there it is: the line. That fine line between a super-useful and convenient technology, and a very disconcerting surrendering of privacy. But in reading today, maybe Yahoo has the answer to this conundrum in a little thing they call Fire Eagle. The difference is that Fire Eagle is permissions-based – giving your marketing efforts mobile accessibility while leaving your audience in control of their experience.   Check out the whole story.